A new way to reach millions

Our bags are distributed by our network of 2,000 stores across London. Between them, they can circulate 1 million bags a week. With an average of 93 impressions per bag, that’s 186 million impressions every fortnight.


How it works


You create an advert and we print it onto our premium, eco-friendly and reusable bags. We then distribute these to our network of 2,000 independent retailers across London.



Retailers hand out our bags in place of the single use plastic ones they are currently using. Customers then get given the bags free of charge and your ad goes on its own unique journey across London generating millions of impressions.


People engage with the ads through our app. Messaging on the bag side panels gives consumers an incentive to download the Bagboard app and engage with your advert in return for rewards. These rewards go towards an environmental cause of their choice.

75% of consumers would engage more with advertising if it led to some form of social good
— bagboard research 2018

The best of out-of-home with the best of digital

Our premium, eco-friendly and reusable bags replace single-use plastic ones with mobile billboards that bridge the gap between out-of-home and digital. Each bag gives people an incentive to engage digitally in return for rewards. So the more they engage, the more they’re rewarded. And the more they can put those rewards towards the things that matter to them most. Simple.

66% of people say they are willing to pay more for socially conscious brands
— Nielsen

Reaches places other platforms can’t

Consumers become the owners of the bags, taking them on journeys into environments that other out-of-home advertising mediums can’t reach. They take them home. They take them to the office. They take them to the park. Then they reuse them again and again.

Bags are the most impactful mobile promotional item
— Advertising Specialty Institute

A new creative canvas

The relationship between our physical bag and our digital app unlocks all kinds of interactive features and creative executions that can be updated in an instant. Your bag creative can be linked to a product page one day and an augmented reality experience the next.

Memory responses are found to be 29% higher for ads involving physical interaction
— Neuro-Insight
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A platform for positive change

Every time a Bagboard bag goes into a consumer’s hand, a single-use plastic bag is saved. We’re working towards a better world. And every time you run a campaign with us, you’ll be working towards it too.


Made to measure

Our platform is powered by clever technology and complex algorithms that are always gathering data. This gives you access to in-depth insights that can help you measure your campaign in detail. So you can find out exactly how many of your bags are leaving stores at any one time. Or how long users are engaging with your advert in our app.