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Meet Bagboard

Bagboard is a conscious shopping platform which empowers you to promote, pick and purchase from brands who are kind to people and the planet.

And it all starts with
our smart bags.

And our app, of course.

Meet Bagboard

Bagboard is a conscious shopping platform which empowers you to promote, pick and purchase from brands who are kind to people and the planet.

And it all starts with
our smart bags.

And our app, of course.

Here’s how it works

We partner with conscious brands and feature their campaigns on eco-friendly, reusable, recyclable paper smart bags, replacing single-use plastic bags in selected independent stores in London.

(Psst… we know the world looks a bit different right now so we’re also delivering smart bags straight to your door).

Through the Bagboard app, we get people, like you, to reuse smart bags around the city. Promoting that conscious brand as you walk, ride or kick back in a cosy coffee shop.

Here’s how it works

We partner with conscious brands and feature their campaigns on eco-friendly, reusable, recyclable paper smart bags, replacing single-use plastic bags in selected independent stores in London.

(Psst… we know the world looks a bit different right now so we’re also delivering smart bags straight to your door).

Through the Bagboard app, we get people, like you, to reuse smart bags around the city. Promoting that conscious brand as you walk, ride or kick back in a cosy coffee shop.

See how it works

For every journey you make with your smart bag, our app will work out how many people will have seen the campaign you’re promoting. And it’ll reward you for your efforts.

These rewards are called conscious coins. It’s our new digital currency which you can spend back on cool products and services from our conscious brand partners via our app. Clever, huh?

And that’s not all. Because every time you reuse your smart bag, you’ll also help remove and recycle ocean-bound plastic, thanks to our partnership with NGO Plastic Bank.

For every journey you make with your smart bag, our app will work out how many people will have seen the campaign you’re promoting. And it’ll reward you for your efforts.

These rewards are called conscious coins. It’s our new digital currency which you can spend back on cool products and services from our conscious brand partners via our app. Clever, huh?

And that’s not all. Because every time you reuse your smart bag, you’ll also help remove and recycle ocean-bound plastic, thanks to our partnership with NGO Plastic Bank.

We envision a world where every spend you make not only reflects what you want, but what you want the world to look like.

We envision a world where every spend you make not only reflects what you want, but what you want the world to look like.

And here’s how it all began

It was 2016. Ben, our CEO, Founder and all-round clever chap, noticed that lots of people were still carrying single-use plastic bags around London And most of them were blank.

So Ben had a brainwave.

And here’s how it all began

It was 2016. Ben, our CEO, Founder and all-round clever chap, noticed that lots of people were still carrying single-use plastic bags around London And most of them were blank.

So Ben had a brainwave.

What if we could replace single-use plastic bags with eco-friendly paper ones? That would be an easy way to help the environment. And what if these bags were funded by campaigns from sustainable brands?

It would create a new kind of advertising, like millions of little moving billboards in cities across the world. Showing people which brands they could actually trust. And putting them in control of advertising, rather than being bombarded by it.

And what if there was an app which empowered people to keep reusing their bags in return for money-off rewards to spend on back on those brands? That would prove that advertising really could be a force for good.

What if we could replace single-use plastic bags with eco-friendly paper ones? That would be an easy way to help the environment. And what if these bags were funded by campaigns from sustainable brands?

It would create a new kind of advertising, like millions of little moving billboards in cities across the world. Showing people which brands they could actually trust. And putting them in control of advertising, rather than being bombarded by it.

And what if there was an app which empowered people to keep reusing their bags in return for money-off rewards to spend on back on those brands? That would prove that advertising really could be a force for good.

And so, Bagboard was born.

Soon after, Ben convinced his old school-friend and advertising extraordinaire Ashleigh (she’s our Co-CEO now) and his sales whizz brother, Charlie (he’s our COO) to come on board with his big new idea. The three of them put their heads together to hatch a plan.

And it’s been quite a ride. Four years, two office moves, one pandemic (no biggie) and one overfunded crowdfunding campaign later, Bagboard has now grown to a thriving team of 20. We’re live and kicking in London with lots of big plans to grow into more cities really quite soon. Watch this space.

And so, Bagboard was born.

Soon after, Ben convinced his old school-friend and advertising extraordinaire Ashleigh (she’s our Co-CEO now) and his sales whizz brother, Charlie (he’s our COO) to come on board with his big new idea. The three of them put their heads together to hatch a plan.

And it’s been quite a ride. Four years, two office moves, one pandemic (no biggie) and one overfunded crowdfunding campaign later, Bagboard has now grown to a thriving team of 20. We’re live and kicking in London with lots of big plans to grow into more cities really quite soon. Watch this space.

The conscious shopping platform that makes it easier and more affordable to buy from brands who are kind to people and the planet.

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