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Brand Guardian & Senior Copywriter

(Maternity cover, up to 9 months contract, 3-4x days a week)

Start date: February 2021
Location: London (currently remote with the possibility of office working)
Closing date for applications: 29th January 2021

Apply here


Reporting to the CMO, the Brand Guardian & Senior Copywriter works as part of our busy marketing team, managing all messaging and copy development for Bagboard.

The ideal candidate will be creative yet commercially-minded, understanding the motivations behind a consumer-centric business while engaging audiences with compelling storytelling. Armed with multichannel experience, they’ll be a talented senior copywriter or editor with a strong grasp of the tone of voice, SEO and keyword integration, and a genuine passion for the written word.

Job description

  • Managing and producing copy for Bagboard-owned assets including, but not limited to, marketing campaigns, website, blog, social, app and email communications.
  • Reviewing all internal and external communications for Bagboard (including plans, pitches and presentations as well as consumer-facing content) to ensure brand consistency in both verbal brand descriptions and visual brand assets.
  • Taking ownership of Bagboard’s tone of voice, nurturing, developing and implementing unique house style across every touchpoint for four main audiences.
  • Supporting on overall marketing strategy, creative direction and concept development, working closely with the marketing team and the company’s pool of freelance designers.
  • Supporting the Marketing Manager with content creation for all social media platforms, devising seasonal strategies, planning posts and stories and creating engaging captions.
  • Supporting tech needs and recommendations for UX copy, push notifications and triggers related to each new release of the Bagboard app.


  • 7+ years of experience in a copywriting/editing role
  • Expert in copywriting with multichannel experience
  • Commercially minded and creative
  • Enthusiastic with a test and learn mentality
  • Experienced at communicating with key stakeholders in the business
  • Proven ability to meet tight deadlines and manage multiple projects simultaneously
  • Experience working in a startup environment desirable but not essential

To apply

Please submit your CV and an example of your work to

Download full job description

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