Advertising, done differently.

We're Bagboard

A new way of advertising. 

Where digital meets out-of-home, and people actually want to listen to brands choosing to save the planet.

One bag at a time

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How does it work?

1. Putting your ads in the hands of your audience

We print your ad onto our premium, eco-friendly bags, which we distribute to chosen stores from our network of 2,000 independent retailers all over London. Each bag replaces a single-use plastic one and goes on a journey, up and down busy highstreets, into cafés, offices and homes.

2. Giving your digital campaign a new dimension

Each bag gives consumers the chance to earn rewards and do their bit for the planet. By downloading the Bagboard app, they can scan your ad and experience your brand digitally. This could be a video one day and an augmented reality experience the next.

3. Turning advertising into a force for good

Every time consumers engage with an ad, we donate a portion of the ad budget to a good cause. We’re starting with the plastic problem, so for each interaction we’ll remove more plastic from the ocean via our partnership with the Plastic Bank.


OOH advertising. Measurable results.

We bridge the gap between digital and out-of-home to bring you the best of both worlds. Our eco-friendly bags place a 3D canvas right in the hands of your audience, creating a unique way to launch digital conversations. Your ad can be linked to a product page, a video, even an augmented reality experience.

This means you can build versatile, targeted campaigns. And measure the results every step of the way.


A new 3D creative canvas

Our bags are all made from premium kraft paper so they’re high quality, water-resistant, fully recyclable and completely re-usable. So they can be used again. And again. And again.

What’s more, our high-tech printing capabilities mean the artwork on each bag can be unique. In the hands of the consumer, the artwork unlocks digital and AR experiences, which can be updated in an instant and customised by time, location or user.

And all this can be A-B tested along the way, so you can keeping learning what works for your audience.


Mass reach, low cost

Our retail network is always growing. We’ve already partnered with over 2,000 stores, which means we can get over 1 million bags into circulation every week. That's up to 186 million impressions available every fortnight.

And this is just the start. Every time a bag leaves a store, it goes on a journey. And so does your ad. It might find itself in an office. In a park. Even on a plane. The further the bags travel, the more impressions they make. The more impressions they make, the more your brand awareness is raised.

And it’s affordable too. Our platform offers significant savings compared to traditional media.


People want to listen

When you advertise with us, you won’t just be working towards a better world. You’ll be empowering your audience to do their bit for the planet too. Over 75% of consumers said they would engage more with advertising if it led to social good.

So we use this engagement to drive sustainable change, and we use sustainable change to drive further engagement. The result? A culture where people want to listen and engage with brands choosing save the planet.

Who we've worked with


average digital engagement rate



cheaper CPA when comparing results with other london OOH platforms



more engagement with opt-in adverts.

(True Impact and Neurons inc)

'Record breaking'

results for our Footy Addicts case study campaign

(Footy Addicts)


more impressions than a metro front cover, at 70% of the cost



of consumers prefer paper to plastic



Freddy Ward, Head of Marketing, Hello Fresh

At HelloFresh we are always looking at innovative ways to reach and connect with our target audience and that's why we were really excited when the Bagboard team got in touch. If you are looking to reach a targeted and engaged audience and cut through the noise, then Bagboard is a great solution. 

Jonathan Suarez, Founder, Footy Addicts

Untouched concept, 'bags' of potential and great people behind the idea. Record breaking number of sign-ups to our platform thanks to Bagboard. Excited to work again with this forward thinking company.

Contact Us

Chat to us

Aviation House, 125 Kingsway, London, WC2B 6NH 0203 948 3632