Plastic bags recycled
Let’s get to a billion

Sign up below to join the thousands of people, brands and retailers, who are working together to remove 1 billion plastic bags from the environment. It’s what we’re calling our bagbillion goal.

  • 2 million

    plastic bags are handed out every minute.

  • 5 trillion

    pieces of plastic are currently in the ocean.

  • 500 billion

    USD is spent on advertising around the world every year.

  • 66%

    of you said you’d support socially conscious brands.

There's a simple solution to all of the above. 


Meet Bagboard.

We bring people and brands together to redirect the billions of pounds spent on advertising, to drive social and environmental change.

How? With a bag and an app, of course.

  • Download on Google Play
  • Download on the App Store

Nice, but how does this work?

  1. 01

    Collect a bag.

    Pop into one of our 2,000 independent retailers across London and pick up a Bagboard bag. Just look out for our sticker in the window.

  2. 02

    Get the app. Scan the bag. Save the planet.

    See that ad printed on your bag? Simply open up our app and give it a scan. It’ll come to life just like magic. And as a thank you for scanning, we’ll remove plastic from the ocean. Pretty nifty.

  3. 03

    Go on the move.

    Reuse your bag around London. The more you move, the more plastic bags we’ll recycle.

  4. 04


    Your bag can be recycled in all the usual places. But if you’re super nice and return it to one of our participating stores, we’ll turn it into a shiny, new bag.


Challenging the way things are done.

We’ve got a big, brave vision. It’s about challenging the way the advertising industry currently works. It’s about bringing together people just like you, and connecting them with brands to drive change. Because whether you are reading this as the CEO of an international company, or as a musician that plays drums in a garage band (or maybe both), we are all humans. And the one thing all humans have in common, is the planet.

We’re sitting on a solution that has the potential to direct billions of pounds to help solve global problems. There’s ground to be broken. And together, we’re going to break it.


Stories from people. Saving the planet. All across London.

When we grow our community, we grow our impact.

Keep up to date with our progress through your preferred social media channel. Perhaps you might like to share one of our posts

And whilst you're at it, why not tell your friends and family to sign up. That way they can help remove plastic too. It's very easy to do. And when you refer friends, we remove more plastic bags. 

By creating a community of people who are working together to remove 1 billion plastic bags from the ocean, we can reach the bagbillion goal together.