We started by teaming up with independent retailers all over London, replacing their single-use plastic bags with our reusable, recyclable paper ones. And because brands pay to have their ads on the front and back, we can give them to stores for free. Which is a nice win for them.
But that’s not the only way for you to help remove plastic bags from the environment. Every time you use our app to scan the ads on your bag*, and watch the ad come to life and we’ll recycle single-use plastic bags. All thanks to our friends at the social enterprise Plastic Bank. They work with communities in developing countries to reduce poverty by turning ocean plastic into currency.
*we’ll only reward you once for every 24-hour period, so please don’t get any repetitive strain injury scanning your bag.
To get our billion bag goal up and running we’re funding the first bit ourselves. We’ll then hand over to brands and people like you to help us over the finishing line. If we’re successful, we’ll have proved that there’s an appetite for social change through advertising. And that there’s a need for it. And that would be a game-changer.
Our vision is to use our platform to redirect billions spent on advertising to drive social and environmental change. As Bagboard grows, we’ll expand into more cities in more countries, creating a global community of people who want to engage with advertising. All with the goal of working towards a culture where advertising becomes one of the world’s most prominent supporters of social and environmental causes.