We’re crowdfunding

Invest in Bagboard, the new reward scheme that’s on a mission to help make shopping sustainably easier and more affordable for everyone.

*Capital at risk

Join our secret testing tribe

Join thousands of Londoners who’ve already applied to join our secret testing tribe. If selected, you’ll get exclusive early access to the Bagboard beta app, be the first to test out new features and have your say on the future of the platform. And bag yourself a few rewards in return.

Together, we’ll make sustainability the norm.

£400 billion is spent on advertising annually.

What if we used some of that to protect the planet?

Earn free rewards for carrying this bag

Get rewarded for carrying around one of our eco-friendly smart bags, printed with ad campaigns from planet-friendly brands. Soon, they’ll be handed out to Londoners, for free, by shops and retailers, replacing single-use plastic bags across the city. Pretty cool, right?

Smart & interactive

Eco-friendly & carbon-positive

Reusable & recyclable

Water-resistant & strong

Funded by advertising

Replaces single-use plastic

Smart & interactive

Eco-friendly & carbon-positive

Reusable & recyclable

Water-resistant & strong

Funded by advertising

Replaces single-use plastic

Spend your rewards on sustainable brands

Whether you’re off to the shops or on your commute, reuse your smart bag around London. We’ll convert every journey you take into points (or conscious coins as we like to call them) which you can spend on eco-friendly products and services.

And remove ocean plastic on the go

Offset your plastic footprint with every step, thanks to our partnership with the Plastic Bank. We direct a portion of the revenue produced from the adverts on our smart bags straight to them so they can help keep our oceans clean.