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Advertising that gets results while saving the planet

Bagboard is an innovative new ad platform that’s built on smart bag distribution across Central London. What’s more, it drives real, digitally-verifiable results that you can measure every step of the way. Quite literally.

By bringing the worlds of digital and OOH together, our platform lets your campaign generate millions of impressions and interactions. And it’s all verified by clever RFID technology. And our nifty little app, of course.

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Making a difference

with social missions

We redirect revenue to global initiatives, connecting you and your consumers over causes we all care about. Like removing 1 billion single-use plastic bags from the ocean. It’s what we’re calling our #bagbillion goal. It’s our first mission. And it won’t be our last.

69%
69%
cheaper CPA when comparing results with TFL campaign
75%
75%
of consumers more likely to engage with advertising if it led to social good
5%
5%
average engagement rate (that's 1 in 20 bags)
2x
2x
more impressions than a Time Out cover at 20% of the cost
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Here’s how it works

We use smart, eco-friendly paper bags

They’re distributed to consumers for free in independent stores across London, replacing the estimated 800 million plastic bags that are used each year.

To create effective advertising that helps save the planet

Each smart bag features campaigns from brands that are making changes to become more sustainable. They generate millions of impressions as they’re carried up and down busy high streets, onto public transport and into homes and offices.

Consumers reuse smart bags to earn conscious coins

Consumers link smart bags to smartphones using the unique QR codes via our app. They’re incentivised to reuse smart bags in return for conscious coins and contributions to our #bagbillion goal.

To incentivise them to engage with sustainable brands

Consumers can spend conscious coins on our upcoming reward scheme, exclusive to the brands advertising on our platform.

Join the brands
leading the way

Led by Sky Ocean Rescue, we’re launching our platform during a pivotal moment in time. Because consumers are calling out for change. And their buying behaviours are evolving. And with 89% of millennials and Gen-Zers saying they want to see more honest brands, now is the time to act.

As we enter 2020, we’re offering you the unique opportunity to run campaigns on our platform. One that’ll give your brand a voice. Giving you the space to speak up, stand out and prove that you care about people and the planet. One that’ll bring you closer to consumers and work together to drive change in the upcoming Decade of Sustainability.

Are you with us?

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YOU’RE IN GOOD COMPANY

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CONSUMERS ARE DEMANDING CHANGE

Are you on board?

Brands need to take a good, hard look at what they’re doing and also think about future generations.

I think brands should be making more of an effort to make sustainability more trendy and accessible to everyone so that students can relate to it better and so that it’s more coherent to how they’re actually living.

People have the voice now. They have the power. Brands are actually listening.

I think it’s important that consumers go for brands that are sustainable and responsible. Because they really have the voting power with their money.

Brands have to listen to their consumers more than ever. Today all the power lies with the consumers.

Sarah
Sarah
Zulum
Zulum
Elizabeth
Elizabeth
Ryan
Ryan
Monika
Monika